Kendall Jenner

Kendall Jenner And The Top 2% of Social Media Influencers Earn As Much As $230 Per Post

American fashion model and television personality Kendall Jenner and other social media influencers can earn as much as $230,000 per branded post on social media sites.

Social media analytics company D’Marie told Adweek that the top two per cent of influencers could earn almost a quarter of a million dollars per branded post appearing either on Instagram, Facebook and Twitter, or a combination of the three.

Stars such as Kendall Jenner, Taylor Swift, Cara Delevigne and Selena Gomez, appear across all the platforms but D’Marie notes that 89 per cent of the top 8,000 social influencers use Instagram, 20 percent on Twitter and 14 per cent bother with a verified Facebook account.

Kendal Jenner, who boasts the most-liked ever selfie on Instagram, was recently listed as the most wanted celebrity ambassador in research from engagement tool Celebrity Intelligence.

Similarly, D’Marie ranks Jenner as the number one influencer with Forever 21 the top brand, followed by Victoria’s Secret, Gucci, Burberry and Dolce and Gabbana.


Islamic Fashion

Islamic Fashion Gets a Social Media Boost

A new video campaign encouraging consumers to recycle clothes has been making headlines – but for a very different reason. What took off fromSwedish brand H&M’s initiative – portraying urban scenes and stylish attires on a diverse group of people – was the debut of a Muslim model donning a hijab, a first by any international fashion retailer.

Twenty-three-year-old Mariah Idrissi, born and raised in London to a Pakistani mother and a Moroccan father, never expected the campaign to go viral, but believes it is a vital step in incorporating Muslim women’s style in today’s global fashion identity.

“We should be able to walk into a mainstream store and see a picture of a hijabi wearing modern clothes. Muslim women don’t just wear abayas,” Idrissi said over the phone.

Hijabi is the term for a woman wearing a hijab, which is used to cover the head and/or face. Idrissi says that social media is acting as a catalyst in making the fashion industry more accepting to couture that isn’t Western-centric. “Everyone is famous on the Internet,” she said, laughing. “And because of that, so many now know about Islamic fashion.”

“But, social media is not enough. We need to make this real now. We need to not just make this relevant on the Internet, we need to make this part of everybody’s reality,” she added.

Social media’s ability to provide a platform to anybody and everybody to contribute the global discussions has led to an industry that primarily focused and represented a very specific lifestyle to adapt its marketing strategy to cater to increasingly diverse cultures.

Not only does such marketing instigate conversations on cultural inclusion and acceptance, it also makes business sense, according to some fashion advertising market analysts. The 1.6 billion Muslim consumers spent $266 billion on clothing in 2013, and are projected to spend $484 billion by 2019, according to a report by Thomson Reuters and Dinar Standard, a Muslim market research firm.

“It wouldn’t be very wise of retailers to not be inclusive anymore,” Alia Khan, chairperson of the Islamic Fashion and Design Council, who moderated the panel “Modest Fashion Takes Centre Stage” at the recent GIE Summit, told Khaleej Times. “This is a very legitimate and strong market and they need to acknowledge, cater and satisfy it.”

The council, known as IFDC, is a platform that provides support, initiatives and programmes to help make the industry more cohesive for Islamic fashion by bringing the industry players together to help them to generate more opportunities, she explained.

The Islamic fashion industry is estimated to grow by six per cent annually to reach $327 billion by 2020. “Islamic retailers are putting themselves in the shoes of the consumer and they are understanding that this is a consumer that hasn’t been able to have their demands met and they are very aware of what they need to do and they are doing it. And it is being met with a lot of success,” Khan added. The IFDC is also in the works of introducing a new store category, Pret-A-Cover, dedicated to modest wear including readywear, couture, active wear and intimate apparel. At present, 80 stores, including most major retailers and departments, have been signed up.

International brands do sense to be recognising the potential of this relatively untapped niche. Popular brands such as DKNY, Tommy Hilfiger and Mango last year all launched their first collections for the holy month of Ramadan.

“We have a strong business in the Middle East with over 40 stores across the region,” Tommy Hilfiger, founder of the Tommy Hilfiger Corporation, stated in an interview via e-mail. “I’ve visited Istanbul and Dubai along with many other cities in the region, and love the unique energy and distinct style. I look forward to future trips and exploring the region further.”

The brand also plans to follow-up on the success of the first Ramadan collection with a similar line for 2016.

The UAE, following Turkey, was the second-largest consumer of the clothing market in 2013, spending $22.5 billion. The UAE was also the best developed among Islamic economies for fashion based on a fashion indicator from 70 select countries.

[By Rabiya Shabeeh] [Read More] [From] [Image From]

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Instagram Power In The Hands Of Influencers

Instagram is the playground of many brands and people, known for food, fitness and fashion. The platform has exploded with users sharing just about everything on the little sister of Facebook. Instagram has more than 400 million users globally and approximately six million registered users in Australia. Australian digital agency Online Circle Digital has just released an Instagram Performance Report. The agency looked at 12 industries and over 300 Australian brands and social media influencers’ accounts. Lead strategist Lucio Ribeiro said the most surprising finding from the report was the power of ‘influencers’ on Instagram in Australia.

Fitness gurus like Kayla Itsines and Hanna Polites and fashion bloggers Jessica Stein and Nicole Warne wielded a powerful Instagram following and influence. “The main reason I would say for these followings is because they are authentic and they really build emotional connections with their followers,” Ribeiro said. “Kayla really nails it, she is the benchmark,” he said.

Out of the 300 analysed brands and influencers the latter surged as the biggest and most engaging category. Kayla topped both the most followers and most engaging lists. You can view the entire report here.

[By Rashelle Habib] [Read More] [From] [First Image From]


YouTubers Make How Much Money?

Remember when it was really difficult to get famous?

Before the internet and reality shows you had to do something pretty exceptional to get fame and the fortune that comes with it. Can you imagine that there was once a time (long long ago) when we actually didn’t know very much about famous people?

Not so now.  In the 21st century you can share your appearance and as much information about your life as you like with the whole world at just the click of a button. Social media has revolutionized the way fame is attained and now it is totally possible for fame to lead to money…especially when it comes to YouTube.

It may not seem that it’s a way to earn a full time living but the numbers some of these YouTube content creators are pulling in is totally crazy. From playing games, to make up tutorials, to prank videos, millions and millions of subscribers are tuning in every day to watch on YouTube, and the big name YouTubers are getting paid.

Millions of dollars are being made just from the ad revenue of YouTube alone. YouTube’s most subscribed channel, PewDiePie has estimated earnings of $12 million. $12 million! That is an insane amount of money for playing video games all day.

He’s not the only one raking in the dough, though—take a look below to find out who else is filthy rich!

Fine Brothers $8.5 million.

KSI $4.5 million

Lilly Singh $2.5 million

Lindsey Sterling $6 million

Michelle Phan $3 million

Rhett & Link $4.5 million

Roman Atwood $2.5 million

Rosanna Pansino $2.5 million

Smosh $8.5 million

Zoella $3.5 million

[By Arian Aziz] [Read More] [From] [First Image From | All Other Images From]

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4 Principals Of Successful Influencer Marketing

The Bard once commented: what’s past is prologue. This couldn’t be truer, especially when it comes to online marketing. Way back when, display advertising gave way to search optimization, which in turn led to social media advertising and where we are today, where marketers are converging with social media influencers who, in a best case scenario, drive millions of eyes to a particular brand or product. There are those out there, including companies like Startup Grind, who say this represents the pinnacle of social media engagement. Here are some highlights from their recent study:

  • 90% of consumers rely on peer recommendations when it comes to the products they purchase
  • 60% of consumers have at one time or another made a purchase based on an influencer’s recommendation
  • 81% of consumers trust blog advice

Those who aren’t in the know tend to equate the term “influencer” with celebrity. While the Kim Kardashians of the world certainly draw a lot of water in the marketing realm, they are not the only game in town, as this statistic illustrates:

  • 62% of young adults would try a product recommended by a non-celebrity influencer

This is compared with some 49% of young adults who say they would try a product recommended by a Hollywood celebrity. That means consumers are 13% more likely to buy something recommended by a YouTuber or blogger instead of even a Taylor Swift. And with thousands of regular folks out there influencing their socks off, it’s a fertile resource.

For those ready to dive right into to influencer marketing, here are some principals to keep in mind.


Long-tail safety, to be precise. Just like many brands court the hottest marketing agency out there, they also tend to spend all their money on the hottest influencer. This is a mistake. A key point of entering into a business relationship with an influencer is to utilize their reach. It only makes sense, then, that the more influencers a brand utilizes, the greater the engagement. Multiple collaborations are a great way to reach a wider audience.

Take the case of Tyson Foods, for example. Over the 2012 holidays they reached out to dozens of mommy bloggers to help create social media impressions for a chicken-nuggets campaign. By utilizing a high number of bloggers to disseminate photos of chicken nuggets decorated as holiday shapes, Tyson garnered 8.8 million impressions (70% more than their initial goal), which resulted in them emptying their stock of chicken nuggets in time for Christmas. The story became such a hit it even madeHuffPost‘s list of the 10 best influencer-marketing campaigns of the year. And that was in 2013. Can you earn a spot on the list in 2016 and beyond?


While influencers are bound by a code of ethics, that does not mean they are going to promote a product or brand out of the goodness of their hearts. Freebies are still the best way to go, since offering an influencer a product or service is a great way to get them to post a review. Many influencers even make a percentage based on how many products are sold via their recommendation. Of course marketers can simply pay for a review, a practice that needs to be clearly disclosed on any blog or vlog review of the product. But focusing just on these methods overlooks the beauty of influencer marketing and the potential it has to deliver a huge return on ROI. After all, there is very little romantic about a relationship that is purely a cash transaction. More on this below.


Unlike past online advertising strategies–such as pay-per-click or even search engine optimization–influencer marketing is all about direct involvement and engagement. Just as old-school salesmen would tout the virtues of befriending their clients, so must the marketer connect with the person promoting his or her product. It is too tempting to look at influencers as nothing more than their metrics, like how many average video views they garner on YouTube. But no influencer-marketer relationship will thrive without a certain level of mutual respect. Those companies and brands who enjoy successful influencer campaigns usually do their homework beforehand. That means eschewing cold emails with a generic query in favor of personalized correspondence that touts the influencer’s past successful campaigns.

Another great way to get an influencer’s attention is to go the organic route. Become a fan. The best marketers follow their favorite influencer’s campaigns closely. They comment on their blogs, like their Facebook posts and retweet promotions that are particularly savvy. It is all in the spirit of joining the conversation and building relationships.


For all brands navigating the seas of social media, the hashtag is the North Star. It is the anchor point where all eyes must go. Influencers can’t do everything on their own, and it helps brand awareness immensely if there is a solid hashtag in place that the influencer can share with the world. Another mistake too many brands make is to insert themselves in the conversation. Hashtags are about having fun, not shameless self-promotion. The best of these start a dialogue and drum up interest. Those who incorporate a brand name will want to do so in the context of an offer or giveaway. Do it correctly and you just may have a runaway hit on your hands, as was the case with #EsuranceSave30.

The most nerve-wracking thing about influencer marketing is what is also the most exciting thing about influencer marketing: it is still in its nascent stages. Brands and companies would do well to leverage this tactic while it is relatively untapped.

[By Danny Wong] [Read More] [Image from LA Times]

SM Influencers

Partnering With Influencers Means Meeting Them Halfway

According to YouTube enterprise rights and marketing firm Zefr, 60% of marketers will increase spend on influencer marketing in the coming year, and 22% say it is a top-ranked customer acquisition tool. The firm’s EVP and global media solutions chief, Rick Song, moderated an Advertising Week “crash course” on influencer marketing on Wednesday.

The event kicked off with a slide demonstrating an interesting data point on social influencers: You may not know their names, but their fans do and their levels of engagement are immense. Digital celeb Connor Franta has way less reach than Jimmy Fallon (12.5 million versus 38.4 million, respectively), but way more engagement — 2 million on average with every social post, versus 1.2 million for Fallon. What’s more valuable to a marketer? Fallon’s 200 million reach, or Frampton’s 2 million engagements with every post. It might be Frampton’s engagement levels. After all, reach just means visibility.

Kimberly Yarnell, VP of digital media at Macy’s, said use of digital celebs has become very important for the brand, “especially as we hope to build affinity for millennials and the multi-cultural.” For instance, Macy’s uses YouTube style vlogger Teni Panosian to reach woman 18 to 34 who are looking to be on trend, but not trend forward. “We are data driven, and defined influencer strategy up front. When we started, we fell into the same trap as others: how many fans, and followers. We have tried to refine our approach and find influencers who like our brand. Up the ante in terms of collaborating with talent.” She says Macy’s keeps an influencer “score card” and tries to craft long-term relationships with influencers rather one-offs. “Crafting relationships over time helps both influencer and brand feel more comfortable in the relationship.”

On the panel was one of those influencers, Shonduras (Shaun McBride), a visual-media social celeb who uses a channel that is particularly popular with younger millennials and Gen Z: Snapchat. He makes a critical point: from the influencer perspective, dealing with a brand can go one of two ways, depending on how the brand treats him or her, especially around how much control the brand wants to wield. The analogy he uses here is a teenager’s bedroom: mom or dad asks the kid to clean it, and the teen either actually cleans it, or kicks his mess under the bed so it looks clean. Except in the case of a marketing negotiation, he says, the responsibility is on the marketer.

“We can check all the boxes in a bad way or good way. If a brand isn’t working with me; if it is telling me what to do, well, my fans know its a ‘job.’ But if I’m passionate about something, and believe it, if I actually love that brand, I’ll build a long-term relationship and when I do social pushes, I don’t hide the fact; I don’t hide the brand under the bed.”

As far as what his fans think about his endorsing a brand, he said, “People say that the brand is cool for letting me do my thing. They embrace the brand. It’s not like I’m doing cool stuff and hiding the brand behind it.”

Jeff Wolfe, VP of content at brand content firm and Starcom Mediavest unit Liquid Thread, points out that, at end of day, people want to be entertained and that the client and influencer need to meet in the middle. “The brand is being well, and the influencer is being true to their voice and tone; it’s not an ad-like object.”

[By Karl Greenberg] [Read More] [Image from Stylecaster]


What A Day In The Life Of An Influencer Is Really Like


One of the questions I get asked most is what does a typical work day involve. What I love most about my job at the moment is that there aren’t really typical days; it can vary depending on appointments, shows, travel and the seasons. But if I had to put it down to a daily schedule, a weekday for me looks a little like this.

I like to try to wake up early (this is much easier in summer) and go to the gym before work. My favourite classes are Barre Body, Pilates and Yoga – I usually try to do this twice a week and on my days off I’ll go for a walk around the neighbourhood with my dog.

The day begins! Firstly I run through some emails and get ready for my first meeting of the day.

Breakfast meetings are my favourite. Today I’m having porridge and coffee at Jackie’s in Paddington with my photographer, Kelly. We’ll usually brainstorm a few ideas for shoots and locations and look at what needs to be scheduled over the coming weeks. I always try to get a flat-lay at breakfast using my Olympus OM-D E-M5 Mark II. Today I’m shooting on aperture priority, a semi-manual setting which gives me control over lighting and depth of field, resulting in nice, bright images. Once I’m sure I have the shot, I sync my iPhone to the camera using the OI.Share app – this allows me to instantly transfer the shots I like to my camera roll, ready for posting on Instagram.

On to my next appointment, at my agent, Bespoke PR. Today I’m popping in to pick up a few pieces for upcoming shoots and have a browse for outfit options to take with me to New Zealand Fashion Week and New York Fashion Week. Having my camera is always handy – I take snaps of anything I want to keep in mind for future shoots or travel, and sometimes I’ll try a few things on and get a quick photo to keep as a reference.

I’m off to a new season showing, but first I want to get some outfit photos for the blog. I see a nice wall around the corner and Kelly takes a few quick snaps for me. One of the things I love most about the Olympus OM-D E-M5 Mark II is the auto-focus feature. Often I shoot looks with just a few minutes to spare between appointments, so it gives me confidence to know I’ll get a great shot just in time!

Time for my last meeting and second coffee of the day. I catch up with another PR agency to talk through collaboration ideas at a cafe in the CBD.

Back home and straight to my desk to answer a few more emails. Once I’m feeling a little on top of things, I like to transfer all my images from the day across to my laptop. I do a little bit of editing and sort my images into categories, whether it’s references for upcoming shoots, content for the blog or shots I want to save and post on Instagram.

Wearing H&M Studio dress and coat, J Brand jeans, Aquazzura flats and Celine bag.

If I don’t have an event on, it’s time to wrap things up and get organised for dinner. I’m always looking for new recipes to try, I love cooking with wholegrains, lots of veggies and experimenting with healthy takes on my favourite desserts.

After dinner and a little unwinding (usually with Netflix or a good book) I do my last bit of work of the day. I tend to be a bit of a night owl, so I usually schedule a lot of my blog content and do a little bit of admin between 9 and 11pm, then it’s time for bed.

[By Talisa Sutton of Badlands] [Read More]

Influencer Marketing

4 Emerging Influencer Marketing Trends

Influencer marketing has become an essential part of any digital marketing strategy. Bloggers have catapulted over the last decade from obscurity to near-celebrity status, using agents in many cases to broker sponsorship deals that can reach tens of thousands of dollars for a single Instagram post. As a result of these hefty price tags, brands have begun to look more closely at the potential value of each collaboration to build loyalty, awareness and, ultimately, sales.Although Instagram followers has become the ‘influence standard’ for many brand marketers, there is increasing importance placed on conversions and hence more emphasis is being placed on direct blog traffic, time spent on the site, and other factors that indicate strong engagement. Some emerging digital platforms that connect bloggers with brands for collaborations have gone as far as providing access to bloggers’ Google Analytics, which has become a game-changer for brands when assessing potential conversion and relevance of an influencer for a particular campaign. (It’s important to note that not all platforms offer this level of transparency. Before signing up with any service that coordinates blogger collaborations, brands should always check if this data is available.)Given the growing trend toward transparency between brands and bloggers, here are four influencer marketing trends we expect to see over the next year:

Brands and Bloggers Will Communicate More Directly

With digital platforms making it much easier for brands and bloggers to communicate and negotiate more efficiently, the traditional role of a blogger talent agency will change. Brands will realize many benefits of this direct engagement including more creative collaborations that generate greater levels of genuine brand messaging to a more deliberate and targeted audience. We will see greater levels of  enthusiasm for a wider variety of brands, as bloggers have increased visibility of all opportunities available and will be able to make more informed choices about those that are suitable to their audience and style. They will have greater control over their messaging, partnerships and in turn their success.

Brands Will Utilize a Greater Variety of Bloggers

With blogger research and outreach so time-consuming, collaboration opportunities have often gone to the same handful of top influencers. With the rise of digital platforms, one of the rising influencer marketing trends that expect to see is a wider variety of bloggers involved in influencer marketing campaigns and an increase in collaborations with niche bloggers whose small, yet loyal audiences have high conversion rates.

Brands Will Use Influencers to Grow Their Own Social Media

In a trend that walks the line between influencer marketing and content strategy, we expect that brands will engage influencers to help build their own social media networks and audiences through Instagram takeovers, guest posts and partner events. We also expect that brands will start to publish more of their own content on their blogs, Tumblr accounts and other mediums, engaging influencers to catch their attention and spark relationships.

Bloggers Will Embrace Traditional Blogging

Many top ‘bloggers’ have diverted their attention away from traditional ‘blogging’, opting to express themselves through Instagram and Snapchat – but the emerging value of strong Google Analytics and clear conversion data may in fact inspire bloggers to strengthen their own domain names. As brands start to evaluate key metrics including audience demographics, time spent on the blog and overall digital influence, we expect bloggers to respond by balancing their efforts more evenly across their own web assets and social networks. Having a strong owned presence rather than relying on the platform du jour will help bloggers expand their brand presence and retain their longevity regardless of which social media platform is most popular today…or tomorrow.

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Blogs Don’t Just Aid Business, They Become One

Putting on a show: Dennis Littley presenting his kitchen studio at his Kissimmee, Florida, home where he hosts a weekly, live cooking show online. Littley, a retired professional chef, is one of the many bloggers who are making it big for blogging about things they are passionate about. — Orlando Sentinel/TNS

Dennis Littley doesn’t exactly like to prepare elaborate meals for himself. He’ll usually get by on a sandwich or some eggs. But when the camera rolls in his makeshift home studio, the veteran chef – who has prepared food in executive suites, upscale restaurants and lunchroom cafeterias – comes alive.

“Chefs are definitely egotists and we perform for people,” said Littley, 61. “We love to make people happy. It’s where I get my joy from.”

Littley shoots the video footage at his Kissimmee home and posts them to a blog, Ask Chef Dennis, that attracts up to 150,000 page views in a month. He has become part of a growing number of Central Florida residents who have turned blogging into a paying gig. Littley said the Web has created an avenue for more people than ever to get noticed.

“More are getting published that we would never have seen before,” he said. “There is a lot of talent out there. For just about every topic, there are people sharing things.”

In Central Florida, that has meant bloggers who cover topics as wide-ranging as Disney, food, fashion and travel, along with many others. FLBlogCon organiser Bess Auer, who trains bloggers through her website Gotta Get Blogging, has watched the conference grow modestly from a 100-seat gathering in its first year to now selling 350 tickets. An English teacher for 17 years, Auer started the conference, held at Full Sail University, when she failed to find any nearby blogging conferences. She said her transition from educating students to educating bloggers has been a natural one.

“Most who start blogging do so because they are passionate about what they blog about,” said Auer, who also runs the Florida Swim Network blog, which highlights swim programs across Florida. “They find some enjoyment out of it. They quickly find out that it’s a small world.”

But it can also be a lucrative one.

Jeanette Johnson, 32, has been at the helm of J’s Everyday Fashion, a fashion blog that features clothing and fashion every day. Her work has attracted enough visits to draw advertising from some high-profile fashion companies and department stores. The former marketer says she has earned US$700,000 (RM3.03mil) in revenue since the start of 2013, with about half coming from advertising and sponsorships. She said she wanted to make fashion journalism more realistic, so she started J’s Everyday Fashion in 2010.

“People can tell when a blogger is in it for the money, and I think people read my blog and think, ‘No, that’s not why she shows up every day,'” she said. “I keep it authentic and I think that cuts through in my blog.”

Johnson, who considers herself a “baby entrepreneur” because she does not have to reinvest her earnings, said she incurs very few costs because of her blog. She admits she had to adjust to becoming a full-time blogger, just as family and friends needed to come around to believing it was a worthwhile job. But as she learned more about the business side of blogging, she realised she had become an entrepreneur.

“In the beginning, it was strange that I was literally taking pictures of outfits and posting them on the Internet,” she said. “It was an evolution even for myself from being a silly thing to, ‘I’m an entrepreneur and this is a legitimate business.'”

Her transition in blogging, like many, was part hobby and part necessity after she lost her job in 2012.

“I had nowhere else to go and some of my friends suggested I turn it into a business,” she said. “Within a year I was making four to five times more than I was making as a marketing manager.”

Her popularity on social media has grown along with her blog. Johnson has 13,000 followers on Twitter and her Facebook page has been liked 86,000 times. Recently, JC Penney mentioned Johnson to its 389,000 Twitter followers.

As for Littley, the chef, he’s attracted more than 14,000 followers on Twitter. He first got serious about blogging in early 2010, when he joined a blog group and started researching the hobby. It wasn’t until he started to receive feedback from people outside of his family that he believed he could grow the blog.

“I went from being local to being national; then on Google+, I went worldwide,” he said. “I have friends all over the world that I know intimately but I have never actually met them in person.”

But as he does watch his blog grow, he says he intends to continue writing it for himself, as he has tried to do from the start.

“Food is like this international bond that brings everyone together, whether virtually or sitting at the same table,” he said.

“But I write for myself, it’s for me. I’m not trying to make it my living and be dependent on it. I share what I share and, if it’s not what you want, pass it by.” — Orlando Sentinel/Tribune News Service



Interview with Fashion Blogger: The Clothes Horse

There are so many different kinds of fashion blogs. At one end of the scale are those that share their daily rants and raves from their bedrooms, accompanied by iPhone snaps with #NoFilter realness. Then at the opposite end of the scale is Rebecca’s blog, The Clothes Horse. Her ethereal posts are carefully curated using the woodlands and beaches of Northern Ireland as the backdrop for her stylised photography. Scrolling through her posts is like reading a never ending fairy tale with daily doses of magic.

I caught up with Rebecca to find out about how she became the protagonist in her own online fairy-tale, what she dreamed of doing when she was growing up, the thought process that goes into creating a post and what her dream shoot would look like…


Your photographs always seem to tell a story. Some remind me of fairy tales, others vintage fashion photography and then stylised films too. What is the process that you go through to create these looks and themes?

Part of it just happens organically. I watch a lot of old films and I read a lot growing up so these influences are still with me. Sometimes I’m just out on a walk and I see something and it’s very fairytale-esque, I don’t have to plan the image it just happens. It probably helps that I’m an American and I just moved to Northern Ireland; I see things differently than a local who drives by rock walls and castle ruins every day, for me it’s very old world and romantic while to them it’s just mundane. Being new to an area always helps, you see things more romantically than the locals and since I grew up moving every few years I’m sort of constantly in the state of being new and appreciating my surroundings because I’m not accustomed to them. If I break down the process then it usually starts with an outfit; once I have the outfit I think about what sort of settings would highlight it and then I go for a walk-I have some images in my mind but I also walk around and see what I can find. Sometimes I had a flowering bush in mind for a set and when I get there the plant died or the light is wrong, so I just walk or ride my bicycle a little farther and try to find a better fit. If I lived in a city I think my style would be completely different because I do pick out clothes thinking “this would work in the woods/countryside” or more literally I’d look at stilettos and think “where am I going to wear those?” because so many of the roads I walk along are dirt or gravel.

What was your dream job as a 17 year old?

I wanted to be a “fine artist;” in my head that was really the dream to make a living doing art but the sort of art that belongs in museums and exhibitions. Even back then I remember my art teacher recommending that I look into illustration because she thought it suited my talents and interests more, but I felt it wasn’t as “cool” and “special” as fine art back then! Of course shortly after that my family moved and the next school I attended didn’t really have any art program so when college rolled around I was completely off the art track and trying to find a new goal! Now I’d probably love to get into illustration!

If you had access to an unlimited budget what would your dream shoot look like?

Oh gosh there are so many dream shoots I’d love to do. The wardrobe would probably be Valentino, the location would probably be Neuschwanstein Castle in Germany (it looks like a Disney castle), and I’d love to get some of Tim Walker’s old props out for it as well! He’s created giant moths, cameras, and monsters for some of his shoots and I’d love to borrow a few for my own pictures. That’s really the next level-finding a way to create giant props to use but I wouldn’t even know where to store them once I built them!

So if ever you are in need of a little bit of sparkle on a dull day you know where to head.

This interview originally appeared on lifestyle, fashion and travel blog LedByLucy. If you enjoyed this post then you may want to have a nosy at the People and Projectssection of LedByLucy where you will find regular interviews with inspirational women working within the creative field.

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