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Ask a Blogger: How Exactly Do Fashion Bloggers Make Money?

Instagram via @Marianna_Hewitt

Our new column, Ask A Blogger, with Marianna Hewitt of LifeWithMe.com, will explore the fascinating world of fashion bloggers—from behind-the-scenes of picture-perfect Instagrams to how to successfully grow your social media following. This week, Marianna shares the most common ways that bloggers make money.

We’ve officially entered the age where bloggers have really crossed over from simply running their own personal sites to starring in campaigns, commercials and even on magazine covers. Now all forms of social and digital media are allowing bloggers to really succeed in running their own business.

Earlier this year the New York Times ran an article revealing bloggers success at getting brands more sales, “When it comes to the sales, the digital girls are making those…We see higher conversions”—marketing jargon for converting web visits into sales— “off those girls than we do with celebrity placement that we might have paid money for,” Tracey Manner​, a PR spokesperson for Botkier revealed.

Now that companies see digital influencers and bloggers starting to drive more sales than celebrities, brands are building more campaigns for influencers into their marketing budget. Ultimately, this means that bloggers have much more room to earn a profit through various different mediums. Here are some of the typical ways that a blogger can make money:

1) Affiliate links: Sites like RewardStyle and ShopStyle use affiliate links on blogs to link directly to products that the blogger is wearing or buying in photos and posts. In turn, bloggers will then get paid based on either clicks or a percentage of total sales made from their posts.

2) Sponsored content: This is paid for by the brand through blog posts, Instagram, Youtube videos, Pinterest collaborations—whatever medium they choose and usually is a combination of all these outlets together. Lately it has become more transparent in blog posts by using the hashtags #ad #sponsored or “in collaboration with” to indicate that the content is sponsored by a brand.

3) Collaborations: Bloggers often do collaborations with brands that have similar style aesthetic or audiences. This year I collaborated with House of CB for a collection that was seen on Jennifer Lopez, Gigi Hadid and Kate Hudson. Because of the success of the first collection, the company and I are working on another collection for Spring/Summer 2016.

4) Marketing campaigns: These are different than sponsored content, instead of giving a blogger something to create on their personal site, it’s done by a company’s marketing team and lives on the company’s site, is promoted by them but also shared on a blogger’s platform. A good example of this is Clinique’s current Face Forward campaign with Tavi Gevinson, Margaret Zhang and Hannah Bronfman.

5) Classes: If an influencer or blogger has a niche, they can teach it to others through seminars, paid online classes or one-on-one sessions. The Fashion & Beauty Blogger Conference Simply Stylists hosts both small panels and large conferences around the country allowing bloggers to partake in speaking opportunities. Individual bloggers host these panels and classes to teach Instagram skills, DIY projects or photography.

6) Photography & other creative services: Because so many of us take photos of ourselves, some get really good at taking and editing pictures which leads to the point where other companies and fashion brands now hire bloggers for their photo skills.

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How Influencers Are Helping Capital One Reach Millennials on Instagram

Dive Brief:

  • Marketers are finding Instagram an enticing platform to reach the millennial audience.
  • Capital One took advantage of social media advertising by utilizing three influencers from among the platform’s users for its “What’s in your wallet?” campaign.
  • This approach also provided Capital One with inroads into the Gen X and Baby Boomer audience.

Dive Insight:

From among the social media landscape, Instagram and Snapchat have millennial-heavy audiences — and marketers are taking advantage of the platforms’ reach.

“[Instagram is] a rich place to reach [millennials]. Instagram is more compelling than Pinterest or Tumblr — just given the audience sizes and growth,” Noha Abdalla, Capital One’s senior director of digital brand strategy and social media, told Adweek.

The three Instagram influencers were given access to Capital One’s account to post images and videos based on the ongoing “What’s in your wallet?” campaign. Nine pictures were turned into Instagram ads, and according to Capital One, ad recall among all consumers rose to 16%. (It jumped higher for Baby Boomers to 25%.) Specifically among millennials, Capital One’s brand favorability increased 3%.

About the effort, Abdalla said, “Many people carry around a wallet that has something sentimental in it other than what’s functional. Oftentimes, that memory is an indicator of something in the future.”

Beyond reaching the millennial audience, Capital One found the campaign achieved impressive recall from Gen Xers and Baby Boomers as well. Because of the success of this effort Capital One intends to utilize user-generated content in multi-channel campaigns, including Instagram’s carousel ad units.

[By ] [Read More]

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The Crazy Response Fashion Bloggers Get When They Take a Break

Aussie fashion blogger Nicole Warne, known by her 1.3 million Instagram followers and 29.4K Twitter followers as @garypeppergirl, caused a bit of a scare for her loyal fanbase recently. Warne went off the grid for nearly two weeks — and people freaked out.

Warne’s last post before her unintentional hiatus garnered over 800 comments, ranging from curious (“Where did she go”), to concerned (“You have been missed!” and “Where have you been? Is everything okay?” and “I hope you have a well deserved break love, and get well soon, we all miss you!”), to a little confrontational (“She is killlllin me.” and “Why aren’t you posting on Instagram anymore?”).

“WHERE HAVE YOU BEEN? IS EVERYTHING OKAY?”

– FASHIONISTA_TRAVELER

Wrote Warne on her “Hi, I’m alive” Instagram post on Monday, “This is easily the first time in my life I’ve ever taken such a long break from Instagram and I didn’t realize it would have so many of my friends, family, and all of you concerned. It was not intentional, so please know there’s nothing to worry about.”

The reason for Warne’s brief social media break was a gig as “creative director for a covetable commercial campaign.” “It’s consuming all of my focus and energy, so despite the stress/pressure, I’m incredibly excited to have had the work I do behind closed doors lead me to an opportunity like this,” Warne wrote. We think a vacation not spent jockeying for the perfect ‘gram shot would (or should) have also been a perfectly acceptable reason to be disconnected for a bit.

“Having to be constantly present is literally the worst thing about working in social media. I don’t really dare to research into it — ignorance is bliss! — but I’m sure it’s bad for my mental health,” blogger Zanita Whittington says. “Lately, I’ve been posting less and less on Instagram and more on the newer forms, like Snapchat and Facebook Live. I’d absolutely love to have a week or two away.”

Being a blogger has segued from the frivolous vanity project of a wannabe street style star to a viable career path. Case in point: Whittington and Warne were featured, along with The Blonde Salad’s Chiara Ferragni, on the cover of Lucky (RIP) back in February. Putting bloggers on a glossy cover was a big deal — that’s coveted real estate usually reserved for Tinseltown’s biggest stars, music heavyweights, and the occasional model. A pop star has albums to make, tours to perform, and press junkets to promote themselves; Hollywood notables have similar to-do lists, swapping in screen time for hours in the studio. Bloggers are expected to create content and interact with followers, to be continually “active” and “available” to a degree that more traditionally famous folks are not. They’re also expected to turn quiet, personal, private moments into shareable content.

For some big fashion bloggers, the omnipresence factor exists, but it’s not a problem. “WeWoreWhat is a 24/7 job, so of course there is pressure to always be ‘on’ — loving what I do definitely makes it a whole lot easier,” WeWoreWhat’s Danielle Bernstein says.

Perhaps it’s a sign that we’re entirely too tethered to our technology — and we want our must-follow social media superstars to be equally, if not more, on. Or maybe being constantly reachable, like-able, and re-‘gram-able a necessary evil of the (quite plummy) job of being a successful fashion blogger. There are much worse gripes one could have about a gig.

“When life and work gets busy, or you lose momentum and/or inspiration and can’t meet [readers’] expectations, it can feel like you’re failing…on top of that, hundreds of thousands of people are waiting for your next post — and there’s pressure that whatever you put up next better be amazing. Or at least you need a good reason for the hiatus to prove that you’re ‘really busy’ with ‘lots of meetings,’ ‘collaborations,’ and just being a goal-kicking, high-achieving entrepreneur,” says Sara Donaldson of Harper & Harley. “Sometimes, it’s just a simple fact that you would rather not be on your phone and instead, live your life in the present.” Amen to that.

[BY ] [Read More]

The Most Popular Beauty Brands on Instagram—and What They’re Doing Right

Instagram has created fitness stars, become an advertising home base for bloggers, and is critical to models’ careers. Now, it’s boosting business for certain beauty brands. As reported by WWD, a new study by Engagement Labs Inc. has revealed the top makeup brands on Instagram and the results may surprise you.

So who’s killing it on the photo sharing app? Anastasia of Beverly HillsBenefit, and Tarte, which each have more than 1 million followers. The former company takes the top spot with 5.7 million followers, and Engagement Labs said that it connects with its audience by reposting images of influencers using its products, which overall might be the winning strategy for success.

Scroll through ABH’s feed and you’ll see a variety of pics featuring perfect makeup looks for inspiration. Anastasia was actually one of the first beauty brands to work with Instagram “influencers” the way that others have worked with bloggers or vloggers in the past. The company has already partnered with some of the most influential makeup artists on Instagram such as @Amrezy and @DressYourFace on product collaborations as well—being the first of its kind to do so.

Both Tarte and Benefit also work very closely with influencers—bloggers and vloggers alike—by reposting looks that include their products and providing shout-outs to them. Benefit happens to be ranked highly across Facebook, Twitter and Instagram, and the brand follows a similar strategy across all three, constantly asking for consumers’ opinion on makeup looks, products and more. Plus, they work to provide witty quotes and useful tutorials across all of the platforms as well.

Considering how much time we spend scrolling through pictures every day, it’s at least nice to know that we might discover a new makeup hack in the process.

[BY ] [Read More]

 

 

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Instagram Ads vs. Influencer Marketing: Deciding What’s Best for Your Brand

As the largest and fastest growing social network, Instagram is a hotbed for advertising; however, it’s also been somewhat of a battleground for marketers who are eager to tap into its pool of savvy consumers, but were met with resistance by way of Instagram’s limited ad capabilities.

That all changed when Instagram announced that they will now offer an improved ad solution that enables brands to make use of direct response buttons such as, “Shop Now,” “Install Now,” and “Sign up.” Instagram will also enable interest and demographic targeting and allow brands to use Instagram’s API for managing large campaigns.

Furthermore, these offerings will be accessible to more brands as Instagram previously was more selective with the brands it enabled to advertise. Plus, with recent reports that Instagram ad revenue will reach more than $2 billion worldwide by 2017, the ad-route is becoming more and more attractive to brands.

However, prior to Instagram’s announcement, many brands relied on influencer marketing to target potential new customers and reach fragmented audiences. So now, for many brands, the question becomes: how do we decide what’s best for our brand’s marketing: ads or influencers?

The first question to ask yourself is what do you want to achieve? Brand awareness? Customer engagement? More followers of a certain type? Drive traffic to points of purchase? The answer to this question ultimately drives your marketing decision. Here are a few considerations to make:

Brand Awareness vs. Affinity

Ads are great for increasing brand awareness. You can push ads to a desired target group and immediately see results. The very first Instagram ad from Michael Kors received four times the usual number of likes compared to non-promoted posts; and it also reached a global audience of 6.15 million. The company also received 33,000 new followers, 16 times more than usual. Furthermore,Instagram’s business tools captured the progress showing exactly how each brand is performing with each ad and each objective (e.g. brand awareness), measuring impressions and reach to show how each target group responds to ads.

However, while ads are great for increasing brand awareness, brand affinity is a different goal that speaks more to a user’s sentiment when engaging with brand content on social media; and capturing brand affinity through ads is not done easily.

While the Michael Kors ads produced the numerical results necessary to prove ROI for marketers, the sentiment didn’t fair as well as many people in the Instagram community weren’t happy to see the ads and some saying they were “super annoying” and others demanding that they “JUST STOP.”

The idea that Instagram will soon be opening its ad platform to accommodate more brands, sends red flags to users who don’t want to be bombarded with ads any more frequently than they already are, particularly when there’s a chance those ads will have no relevance to them.

One of the strong suits of influencer marketing is its perceived authenticity. Users following influencers have a different outlook than many users who follow brands on Instagram because influencers are not always pushing out ad content; therefore, when influencers do share promotional posts, it comes off more genuine and organic. This is the difference between awareness and affinity. Awareness can be instant but affinity speaks to a positive sentiment and longer-term relationship between consumer and brand.

So the question becomes what’s more of value to achieve your brand’s desired outcome: raising brand awareness to see immediate results for a specific campaign, or building long term relationships and affinity through influencer marketing?

Cost of Ads vs. Finding the right influencers

Instagram maintains that ads will be open to more small to medium businesses, but the cost is still somewhat of a mystery. Instagram has always remained mum on exactly how much a direct ad campaign costs.

One post from Quora claims that figures between $350,000 and $1 million per month have been mentioned by executives. Whether this is true or not, a figure anywhere in that ballpark is probably not cost efficient for the average small business.

Influencer marketing can be much more cost efficient and in some cases, cost nothing as was the case with fashion brand Zara, which built their Instagram presence to over five million without the ad spend. However, finding the right fit of influencers to work with is an ongoing challenge for many brands.

Understanding what qualifies an influencer and how to effectively leverage their audience takes time and research along with negotiating contracts and scheduling time to analyze results and return; although, influencer networks have helped brands bypass these issues by developing a network of pre-vetted influencers and brands that are matched through a central network that manages everything from campaign goals and initiatives to legal contracts, compensation and results.

A Winning Strategy:

It’s clear that developing a winning Instagram strategy is not black and white. Determining whether to use ads or influencers should be addressed on a case-by-case basis as there are pros and cons to each solution; and in many cases, an ad-approach coupled with an influencer-approach to Instagram marketing can achieve desired results. Ads are great for getting eyeballs on your brand content at a fast and far-reaching pace while influencers help boost engagement, bridging the relationship and affinity between consumers and brands.

Brands can benefit greatly from adopting Instagram’s new ad offering into their current strategies; however, with 84 percent of consumers noting that they trust people they know over direct advertising, according to a Nielsen study, it’s clear that influencer marketing on Instagram still has it’s rightful place. The best strategy would be to use the best of both worlds to maximize results.

For example, brands can use content from influencer marketing campaigns and select the best performing images to create an Instagram sponsored post campaign. Incorporating authentic experiences into promotional content can add a flair of authenticity to your Instagram ads.

Brands can also try running ad and influencer campaigns in parallel to combine Facebook data-driven targeting with consolidation from the trusted source of influencers. Instagram’s new trending tags and places features also have potential to increase ad opportunities for marketers allowing them to build content and campaigns around what’s trending.

Instagram’s new ad offering opens a lot of doors for marketers, but nothing will replace the authenticity that makes Instagram Instagram. The platform is defined by the generation that dictates what’s cool and authentic; therefore it’s core users can easily sniff out anything that’s contrary. To thrive in this space, your brand must skillfully balance the ability to tell its story in the most authentic way while also leveraging all of its capabilities to drive customer conversions.

[By Francis Trapp] [Read More]

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Master the Art of Social Media in Just Seven Days

A study by the European commission found that 61% of European SMEs use social media (pdf) and those that do appear to be better off financially than those that don’t. Another survey by Hiscox reported that 27% of SMEs using social media to support marketing efforts said they did so to increase brand awareness and a further 15% use social media to boost sales.

There’s no denying that in order to reach your audience on a more personal level and to stay competitive in the market, social media is key for most small firms. Here’s how to master social media in just seven days:

Day 1: choose a channel

Research where your audience hangs out online. It is a common mistake, and extremely time consuming, for brands to set up accounts on an array of platforms – deciding where your brand will perform best can save time and resources. Colour expert Pantone, for example, performs really well on Pinterest by carefully considering its visual nature and the types of people and creative industries that would follow it.

Day 2: know your audience

Awareness of what your audience wants to talk about, what interests them and what will encourage them to share will form the basis for your online conversation. Find out who they are, what they expect from brands across channels and speak to them on their level. Your consumers may be more engaged with competitions over Facebook rather than Twitter, for example, so adjust your strategy accordingly.

Day 3: start a two-way conversation

The beauty of social media is that it makes brands appear human by the way they can interact online. But like any human conversation, it can’t all be about one party. Responding to comments, answering questions and joining in the conversation will give people a more personalised experience of your brand.

Innocent drinks’ Facebook page is a great example of a brand that knows its audience, and what this audience wants to see. The brand doesn’t take itself too seriously, using humour in its social media posts and even sometimes its customers’ comments.

Day 4: draw up guidelines

The teams in charge of your social media, whether it is managed in-house or outsourced, should be given guidelines on the tone and content of conversations online. Guidelines will differ between brands. Some will allow their social media team to adapt to the most natural style of conversation, while some will define and enforce a more specific voice. The way you want your brand to be portrayed – friendly and chatty or assertive, informative and persuasive – should determine how you approach the development of these guidelines.

Day 5: match your brand

As well as adhering to your followers’ personalities, it’s also important to keep in-line with your brand’s personality. Our business toxicfox.co.uk sells thousands of gifts under the categories ‘LOL’, ‘OMG’ and ‘WTF’ and so content online is built to match this, often including humour and shock tactics which resonate with both the company and its consumers

Day 6: find some influencers

People with an influential presence on social media and that hold importance with your target market can be a golden ticket for your brand. Identify people online with a contextual fit, quality content and a high reach, and form a strategy of how to work with them.

For instance, this may be a celebrity you can send products to, or someone you can form an ongoing brand ambassador relationship with.

Day 7: testing

When your social media strategy is up and running, analysing how things are working can help develop your plan. Observe what time of day your posts get the most engagement – this will vary between industries and between B2B and B2C companies, so it’s important to see what works for you. Consider the types of posts that are encouraging the most engagement. You may find you’re losing or gaining followers after certain types of posts. Gathering all of this information and adjusting your strategy will bolster your performance online and will help you gain some valuable insight.

[By Matthew Rogers] [Read More]

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How a ‘Talent Manager’ Can Take Your Social Media Skills to the Next Level

So you think you’ve got social media clout? You consider yourself a potential “influencer”? You attract impressive numbers of page views on your blog or “likes” on Instagram but you’re not sure how to monetise it?

Perhaps it’s time you found yourself a talent manager. If you’re anywhere near as good as you think, there might be some money in it. Top earners can pull in millions of dollars, digital media talent agencies say, with payment for Instagram posts ranging from $300 to $2000 and blogs anywhere between $1000 and $10,000 a post.

Talent management agencies have been evolving at a rapid pace since they worked out there was serious money to be made. Their role is to represent social media personalities with large Instagram or social followings, and those who have blogs with large amounts of traffic and loyal followers. Twitter doesn’t appear to have as much traction.

These “creative hubs” make money by taking a cut of both sides of any deal they arrange between a brand and “content creator” or “influencer”. One of the first to hit the Australian market was Sydney-based Ministry of Talent, which launched in 2012 with a couple of girls known in social media circuits as They All Hate Us.

CAUSED SELL-OUTS

Best friends Tash Sefton and Elle Ferguson quit their day jobs in retail fashion to concentrate on a fashion blog and Instagram feeds that caused sell-outs in the world of denim. These days they have 242,000 and 483,000 Instagram followers respectively, and attract about 2.5 million visits to their blog each month.

These numbers are vital, their manager and Ministry of Talent director Roxy Jacenko says.

“Numbers are important. It’s like when you book an ad – you look first at readership and circulation, and the third consideration is the look and feel,” Jacenko says. “Some of these people have huge followings, at times bigger than magazine circulations and readerships.”

Over the past two years brands have increasingly been collaborating with such influencers to tap markets broader than those available though traditional media channels, says Katherine Moses, talent manager at Sydney’s Chic Blogger Management.

“Media agencies are now dividing their budgets across not just TV and print but also social media – splitting it into Instagram, Facebook, blogs and websites,” Moses says. “It’s really picked up over the past eight months and I don’t see it slowing down. All the media agencies and brands are planning to spend with these types of people in the next financial year.”

Kate Bensimon, of new Melbourne social media management outfit The Co Collective, agrees.

“All the corporates are paying attention now,” Bensimon says. “Some brands are 100 per cent in already but others will be more of a slow burn. They know they have to be in there and they’re dipping their toes in a little. They’re not yet fully immersed, but in the future they will be. I don’t think they’ll have a choice.”

DEVELOPING POTENTIAL STARS

Talent management agencies have responded by taking on and developing more potential social media “stars”. Later this month, for example, another Sydney agency, Max Connectors, plans to announce an expansion of its stable of beauty and lifestyle influencers from the 10 it’s had since it opened shop last year to 20. Its original talent includes Lauren Curtis, Australia’s number one beauty YouTuber with almost 3 million subscribers to her channel, 1.2 million followers on Instagram and 1.7 million likes on Facebook.

“Since inception, [business] has gown exponentially, with a huge spike in the number of requests and bookings for talent,” owner Lynette Phillips says.

Ministry of Talent offers concierge and PR capabilities to its influencers to help them improve their craft and extend their reach, thus improving their numbers and their earning capabilities.

And this talent is affordable, which is propelling them into “filler talent” status –  they have a profile, of sorts, and are accessible to advertisers without the budgets to pay for the likes of Elle McPherson, Kylie Minogue or Cate Blanchett.

But you have to be at the top of the game to be invited into the serious money.

An ability to take a pretty picture or attract big numbers is not enough get you there, Jacenko says. It’s also about how you handle yourself.

“They have to be able to go on The Morning Show, or give their commentary on the red carpet at Cannes Film Festival,” she says. “They have to be able to communicate. They have to be confident.”

THINK AGAIN

For those who think they only need to fake it to make it, think again. It’s hard maintaining the kind of momentum and quality that’s required to break into – and remain in – this social media game.

“We’re about keeping our brand quite niche and sophisticated,” Moses says. “All the influencers we have on board – all their content, all their imagery, the way they write – everything is top-standard.”

In other words, professional photographers are hired to shoot a job rather than making random use of an iPhone. Successful influencers are expected to post at least one to two blogs a week and upload on Instagram at least three times a day. And, of course, they have to operate across multiple social media platforms, though Instagram is the most popular.

Inflated numbers can be easy to see through, too.

“If someone’s got 500,000 [Instagram] followers but they’re only getting 10,000 likes and a few comments per post, you know there’s something amiss,” Jacenko says. “We’d be very, very sceptical.”

She says the Ministry gets 40 people each week pitching themselves as the next big thing. Most are turned away.

“We only make money by the commission, so if the person doesn’t have the numbers, or their offering hasn’t got a look and feel that’s commercial, we don’t touch them.”

If that’s you, never mind. You can always be a legend in your own lunchbox.

[By Jacquie Hayes] [Read More]

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9 Questions to Ask When Working With Instagrammers

Influencer marketing has been a great source of native advertising ever since blogs became popular. Instagram is now the latest platform to become a goldmine for marketing. This platform works well for all types of companies, whether it’s fitness or fashion, travel or e-commerce, beverages or home improvement; Instagram is a winning bet for most brands. The question is, how do you engage with these influencers and–when you find them–how can you make them work for you on fair terms?

Most brands or agencies will outsource this work to marketing firms that specialize in working with Instagrammers. However, if you are looking at doing this yourself, here are 9 questions and tips for working with Instagrammers.

1 – Find them on Kik
Kik is an app that lets you easily message without phone numbers or email. The person’s Instagram handle is most often their Kik handle too. If you are looking to work with Instagrammers you should be on Kik. It’s the platform of choice for messaging with Instagram influencers.

2 – How long will the post be up?
Unlike blogs and videos where the content stays live forever, Instagram influencers play by a different set of rules and most of them will negotiate a certain amount of time for the post to be up. There may be different tiers of payment (1 hour costs X and 5 hours costs Y) or they may have a flat price for a limited-time-post before it’s deleted. Either way, you’ll want to know how long the post is live for so that you can:

Request the post to go live at prime time for where they are located and who the audience is (are their followers US or European? Is your target audience college students or young professionals?)
Decide if you want posts to go up at one time or if you want the Instagrammers to stagger their posts over a certain period of time.

If the Instagrammer charges hourly costs, make sure to ask them what kinds of results they receive to justify having an hourly fee.

3 – Will you put our link in your bio?
Instagram doesn’t allow you to post links in the caption of the photo. The only links allowed are in the bio area of the Instagrammers’ profile. Some Instagrammers will post in their bio free of charge during the time the post is live if you request them to, and others will negotiate another price as they look at that as additional advertising. Either way, if the influencer does include a link in their bio make sure that they specify this on their photo caption.

4 – Discounts by buying in bulk
First ask the Instagrammer how much it costs for one post. Once you have that price, negotiate for a cheaper cost per post by buying multiple at a time, and having them post every couple days or weekly.

5 – Other sponsored posts
You’ll want to look at or ask how often they do other sponsored posts as well as if there are any competing brands they are working with. You’d be surprised at just how many brands are advertising on Instagram and there is a good chance they are working with someone similar. Before entering into an agreement with them, make sure you know who else they are working with (if you are a sports drink, are you comfortable with them working with another sports drink simultaneously?) If so, ask that they space it out – ie: not within a certain amount of time of promoting a similar company. If a sponsored post works out well with a particular Instagrammer, or if they do really well for a similar brand you can always negotiate to work with them exclusively on a monthly basis.

6 – Fluctuation in pricing
Instagram is still the wild west with some influencers, so understand that prices are not set in stone or tiered as predictably as working with bloggers, for instance. Prices may vary significantly from one Instagram influencer to the next even with similar follower counts and engagements.

7 – Types of Instagram accounts
The type of account will vary with pricing, so if you aren’t using an agency that specializes in Instagram be cognizant of this.
Theme Pages: These can be very affordable. Theme pages are pages that focus on a particular theme rather than a person. They may post pictures only of dogs, or memes, or travel destinations.
Bloggers and Models: These influencers tend to be on the pricier side over standard Instagram influencers. If the account you want to work with has a blog, or is a model, you will be paying more for the post on average.

8 – Repurposing or “owning” the picture
You’ll want to make sure that you have permission to repurpose the picture on your own Instagram page or website. Best practice says to tag them when you do, so approach it as added exposure for them versus ownership of the picture. You’ll want to get this agreed to in writing.

9 – Tracking
Our agency tracks the success of an Instagram post not only through public stats, such as engagement, but also by analyzing site visits and by using technology to extrapolate performance based on the lift.

[By Sarah Ware] [Read More]