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Instagram Power In The Hands Of Influencers

Instagram is the playground of many brands and people, known for food, fitness and fashion. The platform has exploded with users sharing just about everything on the little sister of Facebook. Instagram has more than 400 million users globally and approximately six million registered users in Australia. Australian digital agency Online Circle Digital has just released an Instagram Performance Report. The agency looked at 12 industries and over 300 Australian brands and social media influencers’ accounts. Lead strategist Lucio Ribeiro said the most surprising finding from the report was the power of ‘influencers’ on Instagram in Australia.

Fitness gurus like Kayla Itsines and Hanna Polites and fashion bloggers Jessica Stein and Nicole Warne wielded a powerful Instagram following and influence. “The main reason I would say for these followings is because they are authentic and they really build emotional connections with their followers,” Ribeiro said. “Kayla really nails it, she is the benchmark,” he said.

Out of the 300 analysed brands and influencers the latter surged as the biggest and most engaging category. Kayla topped both the most followers and most engaging lists. You can view the entire report here.

[By Rashelle Habib] [Read More] [From] [First Image From]


YouTubers Make How Much Money?

Remember when it was really difficult to get famous?

Before the internet and reality shows you had to do something pretty exceptional to get fame and the fortune that comes with it. Can you imagine that there was once a time (long long ago) when we actually didn’t know very much about famous people?

Not so now.  In the 21st century you can share your appearance and as much information about your life as you like with the whole world at just the click of a button. Social media has revolutionized the way fame is attained and now it is totally possible for fame to lead to money…especially when it comes to YouTube.

It may not seem that it’s a way to earn a full time living but the numbers some of these YouTube content creators are pulling in is totally crazy. From playing games, to make up tutorials, to prank videos, millions and millions of subscribers are tuning in every day to watch on YouTube, and the big name YouTubers are getting paid.

Millions of dollars are being made just from the ad revenue of YouTube alone. YouTube’s most subscribed channel, PewDiePie has estimated earnings of $12 million. $12 million! That is an insane amount of money for playing video games all day.

He’s not the only one raking in the dough, though—take a look below to find out who else is filthy rich!

Fine Brothers $8.5 million.

KSI $4.5 million

Lilly Singh $2.5 million

Lindsey Sterling $6 million

Michelle Phan $3 million

Rhett & Link $4.5 million

Roman Atwood $2.5 million

Rosanna Pansino $2.5 million

Smosh $8.5 million

Zoella $3.5 million

[By Arian Aziz] [Read More] [From] [First Image From | All Other Images From]