The inbound methodology
We live in a world of information abundance and attention scarcity – and the pace of information creation is accelerating. Buyers today are more empowered. The web provides them with instant information gratification. They can access detailed specs, pricing, and reviews about goods and services 24/7 with just a few flicks.
Since 2006, inbound marketing has been one of the most effective marketing methods for doing business online. Instead of the old outbound marketing methods of buying print and radio ads, buying email lists, and praying for leads, inbound marketing is focused on creating tailored quality content that naturally draws customers toward your company and brand.
Because of this shift in customer attention, traditional marketing tactics based on “renting” attention that others have built — and interrupting the buyer in the process — are becoming less and less effective.
By creating meaningful content you know your customers will be interested in, you naturally attract inbound traffic that you can then convert, close, and delight over time.